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Presenting Altodot

February 13th, 2010

Altodot | Social Marketing TechnologyToday I want to present you Altodot | Social Marketing Technology, my latest, biggest, and most exiting start-up that I’ve been involved so far.

Altodot is a company which develops technology over social platforms. We understand people, we understand virality, and we definitely understand the technology that allows us to get your company successfully inside the social world by making a great mix of those elements. Social Apps is our core business (specially Facebook Apps), and we’re working on our own social marketing platform, integrated to all major social platforms (Facebook, Twitter, OpenSocial) so that we can add value to lots of companies who are trying to get on board.

Altodot officially started in August 2009 when we hired our first employees and a small office in Belgrano, Buenos Aires (always staying lean), a few weeks later we were legally a real company. (An update of our new offices is coming soon).

My fellows, partners and friends that are fighting hard next to me at Altodot are Claudio Cohen (the most dedicated, honest and geekest guy I ever met) and Anton Chalbaud, who left his position as CRO at Sonico.com to start over again with us, which demonstrates once again his true entrepreneur vision of business and life (the reason I admire him).

In only 5 months we went from success to success, having a stable and growing company today that continuously adds value to our clients, full of energy to keep learning and becoming more professional each day.

To learn more about Altodot, visit www.altodot.com or our blog at blog.altodot.com. By the way, if you’re a challenge seeker, check out jobs.altodot.com for opening positions.

You can also follow us on twitter at twitter.com/altodot and our company profile at CrunchBase.

I invite you to read our welcome post at our blog here. Below there’s an interview at Ideando.tv about Altodot, and you can download here a PDF version of another interview on a regional newspaper made by Fernando Quiroz (both in spanish).

Stay tunned!
Matias

paterlinimatias Entrepreneurship, Facebook, Social Media , ,

Tweetboard Alpha: From latin america to the world

June 27th, 2009

Awesome post by Andres Barreto (Founder of PulsoSocial.com and Grooveshark.com) about Tweetboard, one of the latest startups I’m working on. Thanks my Friend!! Matias. —>

Tweetboard is a Twitter-powered “microforum”, different from any Twitter app in the same category, Tweetboard runs on your site rather than being a “destination” site.  In essence brings the twitter conversations to your website and viceversa.

This incredibly clever application still in alpha that was created by Puerto Rican entrepreneur Juan Muriente whom I met while he was working with fellow PulsoSocial columnist and Argentine entrepreneur Matias Paterlini back in May. The lead developer, Oleg Ignatiuk, is from Belarus (Russia). A truly global startup indeed.

Muriente flew to Argentina and worked with Paterlini for two weeks pushing this application. The whole development up until yesterday’s alpha release took six weeks. Among the things that stands out from this startup is that:

  • Built by entrepreneurs from Latin America
  • It is self-funded (for now)
  • It has reached #1 trending tropic on twitter (very clever social media marketing, they beat michael jackson!)

Finally, in terms of the application itself, the most valuable attribute that I see is its potential for generating viral traffic. Juan Muriente explains;

TweetBoard Has a viral traffic generating potential proportional to the amount of tweeting conducted via your TB; Every tweet (or reply) posted via the app is pushed to Twitter with a link back to your site. The link back is not a lame attempt at bringing twitter traffic to your site, but a means of providing *context* to the conversation: Parent tweets are appended with a http://posted.at/XXX link, while replies are appended with http://inreply.to/XXX (Friendfeed uses this approach with http://ff.im/XXX, as well as Disqus, with http://disq.us/XXX - none provide context with the link itself, as TB does.)

Alpha Invites
One of the elements of their marketing success is that you can request an automatic invite via twitter, however, a lot of users have not been able to get invites due to the limits of the twitter API, but Muriente assures that they will arrive eventually.

Screenshot of Tweetboard on Top of Trend Topics at twitter:

paterlinimatias Social Media, twitter , , ,

The importance of building a “Dream Team”.

April 17th, 2009

A few days ago I saw a really interesting slide from a presentation made by Dave McClure (founder of lots companies in Silicon Valley), it was called “How to pitch a VC (aka startup viagra)” , and I want to focus on one of those slides which really made it drastically clear how important is to have a great team with you, instead of just having great ideas. Your Team must be filled of superheroes, rockstars, etc. and the most important thing is that they all need to have “balls of steel”.

And when I was reading that presentation, it reminded me my first answer from a VC:

“Sounds great!, send me an executive summary!, oh, I almost forgot, send me a full detailed bio about each people on your team!!!”.

At some point you will be tested about the way that you’ll get your project done by the way you built your team before, and by your ability to find “exclusive” partners and employees!

I heard an interesting phrase a couple of years ago saying:

“It’s more important who’s going with you, than where you are going…”

Taking the right people with you will determine how far are you going to go. It’s not that if you have a clear vision of your goals and so much effort you will get there. It’s a lie, because, if you have the wrong people going with you, you could find yourself fighting the wind on an uphill.

Instead, if you have the right people on your team, they can amplify your vision, they can break your mental limits, they will make you think out of your box and you will probably have a new horizon at the end of the journey.

In coaching we use a very important phrase:

“Nobody goes further than their relationship network allows…”

We live in a relationship world, and this was so true even before Facebook and Social Media appeared. In some way, Mark and the other guys after him knew this and found a way to take advantage from it, and to add value to people by creating great tools that will help us hit the right person, that will help us make our project a successful company.

It’s more important to have a small percentage of something huge than having a big percentage of nothing. A great idea is nothing without a team pushing and pushing hard to make it real. Let them be part of your dream and they will spend their efforts non stopping!. People’s efforts are determined by their mayor compromises.

If your team believes in your project, then you’ll have too many possibilities of having success. Share your vision constantly, and get your people involved. If you have money, pay great salaries, if you don’t, be generous when you share your stock, let them work happy! That must be your mayor investment because their minds will only have place to think how to make your project an art piece, instead of asking themselves if it’s the right place to work.

And my last advice, pay attention to your peoples disadvantages and weakness, and check how malleable are they. If you are aware of this, you will have the possibility to work on those problems, but be sure to have malleable people on your team, and of course be sure they want to keep learning every day!

Matias Paterlini

Post written for YoungTechStars.com

Original URL: http://www.youngtechstars.com/entrepreneurship/the-importance-of-building-a-dream-team

paterlinimatias Entrepreneurship, Social Media , , , , ,

3 Tips to remain strong during the “crisis”

March 25th, 2009

Facebook 534, Twitter: 35, Linkedin: 34. If you’re asking what are those numbers, they represent how valuable are those projects for certain people (in millions dollars invested!!). Those are just a couple of samples of how much funding can get a web project. But how far is going to be yours?

I always liked to merge entrepreneurship with leadership. I think that an entrepreneur needs to be a good leader to be successful, and a leader by default, is generating new things all the time, he’s taking people to places that they couldn’t go alone (sometimes they couldn’t even imagine to be there) and that’s done by being creative, by looking forward, and staying sharp as a leader.

But “generate new things” it’s not the only job for an entrepreneur. The reason that companies like Facebook went so far, or that startups like Twitter or LinkedIn are going so far in the middle of this crisis, it’s not because they’re lucky, but it’s because they’re leading the process which includes overcoming difficult times.

I have failed sometimes in the past, even when there were great forecasts announcing really high revenues, I saw great ideas die after a hard reality hit them. But I reject to talk about this “crisis” that everybody’s talking about, I prefer to say “Silence, I kill you” (see Achmed video for reference) to the idea of a global crisis because the way we talk, the things we say, the conversations that we maintain have impact in our reality, that’s why I always prefer to talk about possibility. We need to understand our reality, but as entrepreneurs, as leaders, as people that live on the cutting edge technology we must talk about a possible future, always.

There’s a very interesting principle that the ontology studies which says something like: “The human being is a linguistic being”, which means that the second thing that we do all the time after thinking is talking. That said, we really need to think about what we’re saying!.

The second principle that I learned, is that “the language is a reality generator tool”, every time you declare something with your mouth, you’re generating changes, when a judge says Jail to somebody, he’s changing somebody else’s life. The same happens when you declare that you’re done with something, that 2009 is not the best year to start anything, or to invest time on anything. When you say that kind of things you’re actually “jailing yourself”, probably without being aware of that.

I always remember three advices that helped me be strong in those “critical times” in the past.

1) “If somebody did it before, then you can make it”. When I see countries rising up after very long wars, or after horrible events like 9/11, when I see them strong again, I think that’s a miracle, but it’s not. Whenever you feel like you can’t keep up, whenever you feel that you have spent too much effort on your project without any reward, think about this kind of events, they will show you that there’s nothing impossible, that there’s not a situation that you can’t overcome if you really strive with a strong entrepreneur’s vision, being focused on the future.

2) “A leader is never dropped, he’s always rising up”. As I said I had difficult times in the past, times where I didn’t have even one dollar for the bus to go to a meeting. But you can’t quit just because you feel tired, you can’t forget about your vision because it’s difficult to keep up. Leave your projects when you feel that it’s done, when you feel that the time has passed to that idea, but not because you’re holding fear about the future, or because someone else is saying you can’t.

3) “Go get the opportunity, don’t wait for it”. It starts in your language, it’s starts in your brain where you let your thoughts exist. Don’t believe that phrase saying that the opportunity comes next to the crisis. The real entrepreneurs are those who generate the opportunity with their efforts, their passion of what they do, and their constancy in those difficult times. You won’t find people touched by a wand, that didn’t happen to those companies that I mentioned before, they just remained strong, and as Steve Jobs said, they probably remained hungry and foolish too, that’s how they got so far!.

Two days ago I posted my goals for 2009 at Facebook and somebody told me: “isn’t that too much?”, that remembered me a great phrase that I want to share with you, specially today:

“We all live under the same sky, but we don’t all have the same horizon.”

Matias Paterlini

Article originally written for YoungTechStars.com

paterlinimatias Entrepreneurship, Social Media , , , , ,

Columnist at PulsoSocial.com - Such an honor!

March 1st, 2009

The last two months have been really exiting!!!, I started writing as a columnist about entrepreneurship at YoungTechStars.com from it’s launch in early January, and I must say I was really impressed to have that offer from it’s founder Taylor Barr.

But in the middle of February, Andres Barreto gave me an extended opportunity to send a post to PulsoSocial.com (the “Mashable” from Latin America), and since they liked my posts about social media, I’ve been confirmed as a columnist which is such an honor to me!. In the same month I had a great meeting with Hernan Pablo Nadal, New Media Coordinator at Greenpeace Argentina, who after a few days added me as a contributor at his blog http://www.listao.com.ar which has a great community and more than 2000 daily visits, of course to keep posting and talking about social media!

Here’s a link to the news in Pulso Social announcing the new columnists: http://pulsosocial.com/2009/02/28/invitacion-a-columnistas-para-marzo-en-pulsosocial/

I also quit my job two months ago to start my own social media company with a partner from Argentina, and we’re just starting but the future looks so great! I’ll let you know when I can share some news about that.

Cheers!!

Matias Paterlini

paterlinimatias Blogging, Social Media , ,

To Be or Not to Be Funded…

February 8th, 2009

For some reason, all of the conversations I have had with entrepreneurs in the past two weeks, the main conversation that we’ve shared was about being or not being funded. Some people wants to sell advertisement cheaper while their project grows, some others prefer to get the funding before starting, and some others prefer a mix of both ideas.

I know this is a very difficult topic. As a matter of fact, one of the things that came up while I was talking to these guys was that there wasn’t an agreement between the associates and partners about looking for investors for the projects that they were working on.

Success without venture capitalists or angel investors is completely possible. Perfect case of this is Meneame in Spain, which created an amazing company with almost nothing. Even more, I understand that the context in which entrepreneurs and developers undertake their projects is completely different across the board. For example, People in foreign countries have to fight for their startups, while others make a couple of calls and meetings and that’s it. In any case, there’s always the question of going out to offer your idea, your dream, your efforts or not…

About this matter there are several stances:

  • Those who are scared about having investors behind them.
  • Those who think that their business is not ready for an investor, and those who think it’s ready when it actually isn’t.
  • Those who want to be owners of the whole thing, without adding strangers into their magical circle.
  • Those who want to wait some time before asking for help.

If  you belong to one of these groups , I want to share with you four “thoughts” that may help you in your decision to  look for funding or not.

  1. The growing curve is not always the same. There are certain kind of tech projects that by default, require too much time to grow. The fact of having a angel investor accelerates the process of growing, but you have to be sure that your business is ready for a jump, and be sure that it will grow if you have that money on your back, because I insist, there are projects that will take time to grow even if you spent huge amounts of money and time.
  2. Don’t let your business die of success. I have a friend who is a successful entrepreneur of 20 years old , and he always say that if you launch your idea when it’s still not ready for success, you will kill the idea, and it won’t get over. There are certain ideas that are so great, but if you push them when they’re not ready you can disappoint users, and it will be too difficult to make them give a try again. There’s a coaching principle that says “There’s not a second chance to give a initial good impression.”.
  3. Show me your idea working, and show me what people think about it!. There was a debate at Le Web 08 (about two months ago) between a couple of VC and experienced entrepreneurs. One of the things that all of them completely agreed is that If you want to get an investment, the majority of the times VC’s are expecting you to show your idea working. The other clear result from that debate was that if people find your project useful, if people wants to get your product or service, then VCs just can’t say NO because it’s the market saying “I want it”.
  4. Don’t loose the momentum. I’ve been working on social network applications the last year, and launching in time is so important. Google says “launch early and iterate”, and somebody also said “Keep is simple”. You shouldn’t expect to get the best service ever on your style before launching, because when you launch there will probably be 3 services already working with a growing community and it will be so hard to generate your own community after that.

I would have liked to have these tips before starting or launching some projects that I killed in the past, but now these are are my daily checkpoints list before starting or launching anything. I hope you can learn from them too, and it would be great to have your opinion about this topic. So please feel free to make your comments.

Matias Paterlini

This article was originally written for youngtechstars.com. Original URL: http://www.youngtechstars.com/entrepreneurship/to-be-or-not-to-be-funded

paterlinimatias Entrepreneurship, Social Media , , , , ,