paterlinimatias.com

This incredibly clever application still in alpha that was created by Puerto Rican entrepreneur Juan Muriente whom I met while he was working with fellow PulsoSocial columnist and Argentine entrepreneur Matias Paterlini back in May. The lead developer, Oleg Ignatiuk, is from Belarus (Russia). A truly global startup indeed.

Muriente flew to Argentina and worked with Paterlini for two weeks pushing this application. The whole development up until yesterday’s alpha release took six weeks. Among the things that stands out from this startup is that:

• Built by entrepreneurs from Latin America
• It is self-funded (for now)
• It has reached #1 trending tropic on twitter (very clever social media marketing, they beat michael jackson!)

Finally, in terms of the application itself, the most valuable attribute that I see is its potential for generating viral traffic. Juan Muriente explains;

TweetBoard Has a viral traffic generating potential proportional to the amount of tweeting conducted via your TB; Every tweet (or reply) posted via the app is pushed to Twitter with a link back to your site. The link back is not a lame attempt at bringing twitter traffic to your site, but a means of providing *context* to the conversation: Parent tweets are appended with a http://posted.at/XXX link, while replies are appended with http://inreply.to/XXX (Friendfeed uses this approach with http://ff.im/XXX, as well as Disqus, with http://disq.us/XXX - none provide context with the link itself, as TB does.)

Alpha Invites
One of the elements of their marketing success is that you can request an automatic invite via twitter, however, a lot of users have not been able to get invites due to the limits of the twitter API, but Muriente assures that they will arrive eventually.